New York, NY – September 21, 2018 – Nordstrom said on Thursday that it has sold more than 10 million flats in the first nine months of 2018, well above its goal of 10 million.
Nordstrom said the numbers come as a major shock to the company, which was hoping to sell 20 million flats this year.
Norges Nordstrom in Amsterdam.
The company had originally hoped to sell between 10 million and 15 million flats a year.
It initially said it was aiming for a flat-footer’s dream, but has since shifted to the flat-sole lifestyle.
Norskstrom also said that its store-bought shoes were still popular and that sales of its shoes and apparel increased during the year.
The company has a strong footwear business, including its line of shoes and accessories.
Norman Katz, Nordstrom’s president and chief executive officer, said on a conference call with analysts on Thursday: “We had a really hard year and we were not able to live up to our expectations in the flat shoe space.”
He added: “Our customer-centric approach continues to be our strength.
The sales of our shoes and socks, and the overall performance of our business, is up and we’re seeing really strong growth.”
The company has been struggling to sell its products since it introduced a new line of flat shoes in 2018.
It said in February that it was reducing the size of its existing range, from 10 to 7.5 inches wide, but its flat shoes are still selling well.
The new line, the Flats in a Nutshell, is much narrower and is also much more expensive.
Norton & Gray, which is owned by The Norsk Group, said that it bought the remaining 7.4 inches in a new range, the Norelco in a Cutsicle.
The stock has declined to as low as $17.95 in recent days.
“We’re pleased with the performance of this brand over the past year, and we look forward to continued success in the future,” Norton & ; Gray said in a statement.
“The flat shoe market is a growing segment that is driving demand for our brands and we continue to invest in product development and marketing efforts.”
Nordos Shoes, the company’s biggest competitor, said it sold 8.2 million flats over the year and saw the sales increase by 50 percent to 10.3 million.
The firm has not released the numbers for the first 10 months of this year, but the company said that the first quarter was a record.
The stock is down 3 percent this year as a result of Nordstroms problems with its sales, but is up 1 percent since April.
The shares are trading at $30.47, up $2.09 from last week’s close.